Is Rich Dad, Poor Dad or Fortune Builders Real Estate Coaching Worth it?

You can make a lot of money investing in rental properties, fix and flips and multiple other real estate investing avenues. Because you can make a lot of money in this business, there are a lot of people who make big promises about showing you how to make money. There are many real estate coaching programs available and while some of them are good, many of them are marketing machines with very little actual coaching. Rich Dad Poor Dad is a fantastic book that I have read many times and helped convince me to invest in real estate. There is also a Rich Dad real estate coaching program, that may not be quite so fantastic. Fortune Builders is another real estate coaching program that uses fix a flip television personalities to promote their program. Both of these programs cost a lot of money, more than $20,000! While the programs have awesome marketing and sales techniques, are they worth spending more than $25,000 on?

Have I taken part in these real estate coaching programs?

I have not taken part in Fortune Builders or Rich Dad coaching. I am not willing to spend $25,000 or more on real estate coaching, especially since I am already a successful real estate investor. I cannot say 100 percent that these programs are horrible, because I have not personally experienced them. However, I have talked to many investors who have taken part in the coaching and I am not sure if I have talked to one who thought it was worth the money. I have talked to investors who said the coaching helped them get started in real estate and it forced them to take action. However, they also thought buying a house with $25,000 would be a better way to take action.

I have talked to a an investor who used to coach in one of these programs as well. He thought it was a good program, but he got paid almost nothing to be a coach. The benefit for him was networking and being invited to mastermind groups with other investors. While there may be a couple of good coaches in these programs, they are not paid well and they don’t have any real motivation to help you. Robert Kiyosaki (Rich Dad) or Than Merrill (Fortune Builders) are not going to be coaching you! They are the faces of these programs, but other people, you have never heard of, will be the actual coaches. It is like celebrity endorsers you see on television. Peyton Manning may endorse Papa Johns pizza, but he is not going to make the pizza or deliver it to you.

How do these real estate coaching programs get people to pay $25,000 or more to join?

Almost every high priced real estate coaching program uses sales and marketing techniques to get people to buy. Here is basic road map:

  • You hear an advertisement on the radio for a free seminar on flipping houses that promises to teach you the secrets to flipping houses with no money, not credit and no real estate knowledge.
  • The seminar is a sales pitch to the three day boot camp that costs $500 or something. Nothing is really taught in this seminar, it is a sales pitch showing wealth and talking about how much money you can make.
  • The three day boot camp is another sales pitch to buy into the actual real estate training with is the $25,000 training program with a personal coach. Again nothing is actually taught in this program. You have to buy into the big program to learn the “secrets”.

How are people able to afford $25,000 or more on real estate training?

The part that really gets me is some of these programs tell people they can easily afford these programs by:

  • Borrowing money from their relatives
  • Increasing their credit card limits
  • Cashing out investments
  • Taking out loans

The goal of real estate investing is to become financially free, not to put yourself into an incredible amount of debt without anything to show for it. I am all for using debt to buy houses that will make you more money. But I do not think anyone should be going into debt to pay for a real estate coaching program. I have real estate coaching programs myself, but I do not target people without money hoping to get rich quick (my programs are also a fraction of the cost).

Can you really get rich quick with real estate using none of your own money?

I get sick to my stomach every time I hear radio commercials talking about flipping houses with no money, no credit and no experience. It is possible to make money flipping houses without your own money, but it is really hard. You are going to be much better off using that $25,000 to use on the actual flip, than you will be giving it to a real estate coaching program. I know real estate investors who have flipped multiple houses, have plenty of money and still are having a hard time doing any deals. I don’t want to discourage people into thinking you cannot flip houses and make money, but it is not “easy” and there is no “secret formula”.

Investing in real estate is about the basic fundamentals and doing them extremely well. Take professional athletes for instance. Fundamentals and team work are what win games, not flashy moves or showboating players. Flipping houses is all about the numbers and finding deals. If you can find deals you can make money flipping. I have ten flips going right now in Colorado which is one of the hottest markets in the country. I did not use any secret formula or unknown trick to buy these homes. It was basic fundamentals that I have perfected over years and years of experience. (It also takes a little hard work and patience!)

What are the biggest complaints I have heard with real estate coaching programs?

I have talked to more than a few people who have taken part in expensive real estate coaching programs. I have also read many forum posts on the subject and there are multiple articles online and even news stories about these programs. Here are the biggest issues that I have seen:

  • Once you pay the $25,000 the coaching programs rarely deliver on their promises
  • The coaches are usually very inexperienced having only done one or two deals if that
  • The coaches are hard to get a hold of
  • The coaches have no motivation to help because they are getting paid almost nothing
  • There are still very few details given and very little instruction given about actually investing in real estate

Overall, the impression that I have gotten is that these high-priced programs are marketing machines meant to capture your hard-earned money, not teach you how to succeed in real estate. They do not spend the incredible amount of money they earn on teaching people, they spend it on getting more people to buy. There is nothing illegal about the way they do business, but you have to decide what the best use of your money is.

Are there real estate coaching programs that are worthwhile?

While spending $25,000 to learn how to invest in real estate may not be a wise move, I do think people need to invest in themselves. I spend a lot of money on self-help programs, books, audio CD’s and yes coaching. I spent over $5,000 on Jack Canfield coaching and it was amazing. However, I was at a position in my life where I could easily afford that coaching and I was not borrowing against credit cards to pay for it. I have spent money on mastermind groups and other coaches as well. When I pay for a coach I want them to be well qualified to teach me, I want them to be active in the field they are teaching and I want to know exactly who the coach will be. There are many real estate programs out there that will shorten the learning curve and make you more successful. I just don’t think you have to spend $25,000 or more to find them.

I mentioned I have coaching programs, but I don’t want to make this article about me. I will mention a few things because I do believe I can help people and I have helped many people buy rentals and flips without spending $25,000 (or anything close)! If you are interested you can email me at My coaching programs were created by me (it takes a really long time to create a good program), the coaching calls are with me, I am currently doing deals (16 rentals owned, currently flipping ten houses at the same time and I run a real estate team of ten), my time and effort is spent on the coaching and not the marketing. Please note that I am raising the prices on my coaching programs February 1st. With the coaching calls and email coaching I do, I am running out of time for investing!

My Complete Blueprint is an awesome course for real estate investors.


I am amazed at how many people sign up for the really expensive real estate coaching programs. I am even more amazed at the poor reviews those programs get. If people are willing to pay that much for a coaching program they could at least take the time to create a quality product. If you are considering spending $25,000 on a real estate coaching program, remember you can buy a house for that and learn much more. If you really want coaching there are much more affordable programs out there that teach just as much.


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