Technology has been transforming the way people live and do business—and this applies to the real estate industry too. According to the 2017 report by the National Association of Realtors, nearly half of homebuyers are searching on the web first for options. The figures are likely to increase as millennials begin investing in properties.
Agents and brokers alike should rise to the challenge by welcoming the changes tech brings to the table. These include augmented reality tools for virtual tours, exclusive online services, or special apps for listings.
Tech Picks for the Real Estate Industry
Here is an offering from one of the biggest IT companies on the planet, Microsoft. OneNote is labeled as a digital notebook as it enables multi-user collaboration and free-form information gathering. It collects and stores users’ voice recordings, drawings, notes, and screen clippings.
For the agent, it’s great software for saving specifications about properties and client contact details to the cloud. It can also be used for making a calendar template, among other unconventional features. People can get it free for Android, iOs, Mac, or PC.
This is a web-based service for generating leads and sales on social media, in emails, via text messaging, and across the web. It creates both popups and landing pages for the purpose of collecting user data. With over 130 high-performing, mobile-responsive templates suitable for various industries, it is a powerful advertising tool that shouldn’t be overlooked.
Busy real estate professionals are sure to appreciate its simplicity of use. Just by dragging and dropping, anyone can make great looking landing pages, even without any design skills or experience. Pricing starts at $25 per month but it’s easy to avail of a free trial.
With the main objective of restoring sanity to the inbox, SaneBox is email management software as a service (SaaS) that integrates Exchange Web Services (EWS) and IMAP accounts. Its primary function is to prioritize incoming messages that are actually relevant while filing the rest into a separate folder for later processing.
Even with the numerous instant messaging mediums available today, email remains the first method of contact for many buyers and agents. SaneBox organizes inboxes using algorithm-driven smart filters so agents can promptly reply and follow up sellers and buyers alike. Accessible on both desktop and mobile, SaneBox starts at an excellent deal of $14 per month.
Future of Tech in Real Estate
Apart from the three brands above, there are plenty of other tools that real estate agents can explore to boost profit and productivity in 2018. These include:
- Augmented reality (AR) platforms for replacing or supplementing housing brochures
- Chatbots for streamlining communication between agents and their customers
- Content checkers for agents to ensure that the copy they send or share are effective
- Online forms for collecting survey data and getting feedback from prospective buyers
- Electronic voice services for automatic phone dialing so agents can go through call lists faster
Different real estate agents and firms have varying needs but it can be certain that technology will play a major role in the industry in 2018 and beyond. How available apps and tools will be used may very well affect performance and revenue and should not be taken lightly.