002: Direct Marketing and Wholesaling with Sharon Vornholt

Sharon Vornholt started out in the real estate industry running a home inspection business in the Louisville, Kentucky area. She had a great business going but when she discovered real estate investing that was all it took to get her hooked. In this episode Mark Ferguson asks Sharon about her story, the transition into investing in real estate, and the things she’s discovered along the way.

In 2008 the bottom fell out of the real estate market in Louisville, Kentucky and Sharon Vornholt decided it was time to stop being a landlord and became a full-time real estate investor. Her favorite means of investing is wholesaling, which means buying distressed properties and turning them around quickly by selling them to cash buyers – either house flippers or landlords. Sharon shares how she goes about that process in this episode of The InvestFourMore Podcast.

What does it take to be effective at wholesaling? Sharon Vornholt is convinced that one of the main things needed is an aptitude or skill in marketing. Without marketing, there’s no way to find the right properties or the people who are going to be eager to buy them. Sharon is so convinced that marketing is the most important skill wholesalers need to learn, she does live events to teach investors good marketing practices that can move their businesses forward.

In this great episode of the podcast Sharon Vornholt is going to share why she doesn’t think you need a huge buyer’s list to be successful as a wholesaler, why she does primarily wholesaling over rentals, and the biggest mistake she’s seen most beginning real estate investors make that can cripple their business.

Toward the end of the episode Sharon shares the importance of letting the numbers speak when it comes to assessing a wholesale deal. Too often investors will talk themselves into a deal rather than letting the facts the numbers portray inform them about whether the property is a good deal for them or not. Sharon’s advice is powerful.

All that on this episode and more.

Sharon’s website – https://LouisvilleGalsRealEstateBlog.com/

Sharon’s podcast – Let’s Talk Real Estate Investing

https://louisvillegalsrealestateblog.com/podcasts-lets-talk-real-estate-investing